wyedean School

Aspire Together, Achieve Together

Wyedean is an academic & nurturing global school committed to
World Class C21st learning for all. We aim to turn dreams into futures.

Business and economics

Our Vision:

To help students understand and engage with the increasingly complex business world in which we live and to enable them to become informed and confident consumers, employees and entrepreneurs.

 Statement of intent - Business

The Business department at Wyedean School aims to develop young business people and entrepreneurs.  The courses at GCSE and A Level have developed a lot to include a wider understanding of the legal, political, social and environmental context of business. This external environment is rapidly changing and out intention is to develop students into informed and adaptable individuals, ready and to tackle the challenges ahead.

The specification we have chosen is aimed to give students the opportunity to explore real business issues and how businesses work. It has been designed with a clear and straightforward structure to enable students to access and engage with the world of business.

The specification for Business studies is broad but covers four main functional areas: 

With a combination of independent research, teamwork, competition and presentation activities we hope to complement the employability skills that they are developing in other subject areas.

Statement of Intent Economics

The A-level Economics team at Wyedean School aims to develop enquiring minds and is a fantastic subject for those who are curious about what goes on around them.  Economics is arguably the most powerful of the social sciences. Its principles provide students with unparalleled analytical tools to interpret the world around them and to shine a light on all of the great challenges that face humanity – how to grow economies, tackle unemployment, grapple with environmental issues, reduce crime and even understand demographic change. 

We will explore economic issues such as inequality, immigration and how we should pay for healthcare.  We will discuss the potential effects of current issues such as Brexit and how it affects not only our economy, but our daily lives and future opportunities.

We aim to develop essential skills such as analysing and interpreting data, building rational and logical arguments and making clear, convincing judgements. Economics combines both creativity and rational thought and students will confidently use a wide range of mathematical skills and balance these with strong communication skills, both written and verbal.  

This blend of essential skills will not only enable Economics students to leave Wyedean prepared for success in a wide range of careers, but equip them with a lifelong thirst for knowledge and greater understanding of the world around them.

Our Students:

Our students are encouraged to be enquiring and engaged individuals who enjoy their learning. When they start their courses they will realise just how much they already know about business from their everyday lives.  The vast majority perform to a high level and Business is frequently one of their highest grades.  A large number continue to study Business in the Sixth form and then at university.

Key Stage 3 Assessment at Wyedean:

Although Business Studies is not available as a subject until Key Stage 4, students will experience the world of business and enterprise at several points during the first three years. The details of these vary from year to year, but past experiences and opportunities have included the following:

Key Stage 4

 Students learn in a variety of different ways and we try to accommodate this by offering two very different courses. GCSE Business Studies is now fully assessed through two end-of-course exams, whereas with the BTEC Tech Award in Enterprise, 60% of the final grade is achieved through coursework. This means that all of the students' hard work contributes to their final grade. The two courses link very closely to the level 3 courses that students can choose to follow in the Sixth form.  Whilst studying Business at KS4 is not a requirement for studying at KS5, those who have will fully supported and prepared for the next step.

For an outline of the curriculum offered by our two courses, please see below:

GCSE Business

The exact order of delivery will depend upon staffing from year to year.

Year 10

Term 1

Term 2 Term 3

Business in the Real World:

  • The purpose and nature of businesses
  • Business ownership
  • Setting business aims and objectives
  • Stakeholders
  • Business location
  • Business planning
  • Expanding a business

 

Influences on Business: 

  • Technology
  • Ethical and environmental considerations
  • The economic climate

Influences on Business:

  • Globalisation
  • Legislation
  • Competition

 

Business Operations: 

  • Production processes
  • The role of procurement
  • The concept of quality
  • Good customer services

Human Resources:

  • Organisational structures
  • Recruitment and selection
  • Motivating employees
  • Training

 

Preparation for end of year exam and links to work experience.

For full details of the specification please click HERE

 Year 11

Term  1 Term 2 Term 3

Marketing:

  • Identifying and understanding customers
  • Segmentation
  • Market research
  • The marketing mix

Finance:

  • Sources of Finance
  • Cash flow
  • Financial terms and calculations
  • Analysing financial performanceRevision and preparation for the exams

Revision and preparation for the exams

For full details of the specification please click HERE

BTEC Tech Award in Enterprise

In the first year we study and visit two contrasting businesses upon which the coursework assignments are based. Sections of theory are taught, followed by periods when the students are completing their coursework assignments.

Year 10

Term 1 Term 2 Term 3

Component 1: Exploring Enterprises (coursework)

 

Learning aim A: Examine the characteristics of enterprises:

  • What is an enterprise?
  • Types and characteristics of small and medium enterprises (SMEs)
  • The purpose of enterprises
  • Entrepreneurs

Learning aim B: Explore how market research helps enterprises

  • Customer needs
  • Using market research to understand customers
  • Understanding competitors

Learning aim C: Investigate the factors that contribute to success

  • Internal factors
  • External factors
  • Situational analysis
  • Measuring the success of an SME

 

Component 3: Promotion and Finance

for Enterprise (exam)

Promotion:

  • Elements of the promotional mix and their purposes
  • Targeting and segmenting the market
  • Factors influencing the choice of promotional methods

 Year 11

Term 1 Term 2 Term 3

Component 3: Promotion and Finance for Enterprise (exam)

Finance:

  • Financial documents
  • Payment methods
  • Sources of revenue and costs
  • Terminology in financial statements
  • Statement of comprehensive income
  • Statement of financial position
  • Profitability and liquidity
  • Financial forecasting
  • Suggesting improvements to cash flow problems
  • Break-even analysis and break-even point
  • Sources of business finance

Revision and preparation for the Component 3 examination in early February.

 

Component 2: Planning for and Pitching an Enterprise Activity:

  • Generating ideas
  • Planning
  • Resources required
  • Risk assessment, and contingency plans
  • Presenting a business pitch

Component 2: Planning for and Pitching an Enterprise Activity:

Using feedback and review to identify possible changes to the pitch and recommend improvements.

For full details of the specification please click below HERE

Key Stage Five

We continue with the choice of exam-based or coursework-based courses that we offered at Key Stage 4. Students can choose between A-Level or BTEC courses, both equivalent in terms of UCAS university points, but assessed in very different ways. A large number of our students go on to study Business degrees as a result of their experience with our courses. In 2018 we extended our range of courses further, by offering A-level Economics for the first time.

A-level Business

The exact order of delivery will depend upon staffing from year to year.

Year 12 Teacher 1 Teacher 2
Term 1
  • The nature and purpose of business
  • Business structures
  • The external environment Setting financial objectives
  • Analysing financial performance
  • Sources of finance
  • Management and leadership
  • Management decision making
  • Stakeholders
  • Marketing objectives
  • Markets and customers
  • STP
Term 2
  • Operational objectives
  • Operational performance
  • Efficiency and productivity
  • Setting HR objectives
  • Organisational structures
  • HR flow
Term 3
  • Managing quality
  • Inventory and supply chains
  • Revision and preparation for mock exam
  • Motivation and engagement
  • Employer-employee relations
  • Revision and preparation for mock exam
Year 13
Term 1
  • Investment appraisal
  • Financial ratio analysis
  • Economic change
  • Mission, corporate objectives and strategy
  • Strategic positioning
  • Change in scale
  • Assessing innovation
Term 2
  • Political and legal change
  • The competitive environment
  • Social and technological change
  • Assessing internationalisation
  • Revision and preparation for final exams
  • Digital technology
  • Managing change
  • Organisational culture
  • Strategic implementation
  • Problems with strategy and why strategies fail
Term 3
  • Revision and preparation for mock exam
  • Revision and preparation for mock exam

For full details of the specification please click below HERE

 

BTEC National Extended Certificate in Business

In the first year we study three businesses upon which the Unit 1 coursework assignments are based. Sections of theory are taught, followed by periods when the students are completing their coursework assignments.  We also prepare students for the Unit 2 external assessment after Easter.  In Year 13, we prepare for the Unit 3 Finance exam in January, followed by a further coursework unit.

Year 12

Term 1 Term 2 Term 3

Unit 1: Exploring Business

Assignment 1.1

  • Features of businesses
  • Stakeholders and their influence
  • Effective business communications
  • Aims and objectives
  • for two contrasting businesses.

Assignment 1.2

  • External environment
  • Internal environment
  • Competitive environment
  • Situational analysis
  • Different market structures
  • Relationship between demand, supply and price
  • Pricing and output decisions for one business.

Unit 2: Developing a Marketing Campaign

  • The role of marketing
  • Influences on marketing
  • Market research
  • Developing a rationale
  • Marketing campaign activity
  • Marketing mix
  • The marketing campaign
  • Appropriateness of marketing campaign
The theory is taught, followed by 2-3 practise assessments. Shortly after Easter students sit a 3 hour controlled assessment during which they produce a marketing campaign for a pre-released business case study.

Unit 1 Assignment 1.3 

  • Role of innovation and enterprise
  • Benefits and risks associated with innovation and enterprise for a business of their choice.

Year 13

Term 1 Term 2 Term 3

Unit 3: Personal and Business Finance Exam

  • Functions and role of money
  • Different ways to pay
  • Features of financial institutions
  • Communicating with customers
  • Consumer protection
  • Information guidance and advice
  • Purpose of accounting
  • Types of income
  • Types of expenditure
  • Sources of finance
  • Cash flow forecasts
  • Break-even analysis
  • Complete final accounts
  • Evaluate a business's performance

Unit 8: Recruitment and Selection Process

Assignment 8.1 Effective recruitment and selection

  • Recruitment of staff
  • Recruitment and selection process
  • Ethical and legal considerations in the recruitment process

Assignment 8.2: Undertake a recruitment activity

  • Job applications
  • Interviews and skills

Assignment 8.3: Reflect on your

individual performance

  • Review and evaluation
coursework. The majority of students choose to submit their assignment before the deadlines and complete their course before Easter.

 

 

For full details of the specification please click HERE

 

A-level Economics

As this is a new course for the team and for Wyedean, the order of delivery may change in future, but this is an outline of the curriculum.

The course content is split into four themes, as shown below. This is assessed at the end of the course through the three exam papers.

In Year 12:

Theme 1 will be delivered by the two teachers between September and February, with an assessment in the January mock exam period.

Theme 2 will be delivered from March until June, with a further mock towards the end of June. 

 

In Year 13:

Themes 3 and 4 will be taught separately by the two teachers, from September until March, following which an intensive period of revision and exam practice will prepare students for the three papers.  Mock exams will take place each term, supplemented by regular, end of unit assessments.

 

For full details of the specification please click HERE